Schedule

Good And Green® 2011 is a two-day conference featuring a series of general sessions, keynotes, case studies and roundtable discussions. Breakfast, lunch and breaks on both days, as well as a reception on Wednesday evening, add to the collegial ambiance and will help you maximize your networking and peer-to-peer learning opportunities.

The 2009 Schedule below shows the caliber of sessions offered at Good And Green®. Check back regularly for updates to the 2011 Schedule.

     
     
PRE-CONFERENCE--Monday, November 16, 2009 - Included in your fee!
6:30 - 7:30 pm Pre-Conference Reception Sponsored by Cotton Inc.  
     
DAY ONE--Tuesday, November 17, 2009
     
7:30 - 8:30 NETWORKING BREAKFAST Sponsored by Capitol Cups  
     
8:30 - 8:45

Welcome
Nan McCann, President, PME Enterprises; Producer, Good And Green®

Kimberly Bastoni, Group Managing Director, GfK Custom Research North America

 
     
8:45 - 9:30

New Research/Market Insights

Green Consumers, Red Economy

Holly Heline Jarrell, Group Managing Director, GfK Custom Research North America

 
     
9:30 - 10:00

Case Study

Facing the Future: The Role of Cotton in 2050
Berrye Worsham, President/CEO, Cotton, Inc.

 
     
10:00- - 10:30 NETWORKING BREAK Sponsored by The Shelton Group  
     
10:30 - 11:00

Research/Marketing Insights

The Invisible Network Powering Today's Green Brands
Richard Seireeni, President, Brand Architect Group; Author, The Gort Cloud

 
     
11:00 - 11:30

Case Study

Reinventing General Motors

Mike Robinson, VP Environment, Energy and Safety Policy, General Motors

 
     
11:30- 12:15 Workshops
  1. We Will Never be a Paperless Society, Carol Ott, Business Development Manager - West Coast, Mohawk Fine Papers and Tom Pollock, Program Manager, Metafore
  2. Idealism or Realism? What Do Consumers Actually Expect of Companies, Annie Weber, SVP/GM, GfK Public Affairs & Media; Tim Kenyon, Senior Market Analyst, GfK Roper Consulting
  3. Motivating Mainstream Consumers to Make Sustainable Choices Suzanne Shelton, President/CEO, The Shelton Group
 
     
12:15 - 1:30

NETWORKING LUNCHEON Sponsored by Good And Green® E-ssentials

Luncheon Keynote: Transforming the Wine Industry: Red, White & Green

Tim Thornhill, Owner, Parducci Wine Cellars

 
     
1:30 - 2:00

Green Market Insights

So, You Think You Are A Green Marketer? Prove it!

Ted Ning, Executive Director, LOHAS Conference

 
     
2:00 - 2:30

Case Study

Engaging Customers with a Successful Offset Program
Pete Davies, President/Retail, TerraPass

Lee Broughton, Director, Corporate Sustainability, Enterprise Rent-A-Car

 
     
2:30 - 3:15

Case Study

Transforming Your Company Through Sustainability

Lyell Clarke, President, Clarke

Bob Domenz, President, Avenue Marketing

Diane MacEachern, Big Green Purse

Lynn Cecchi, Sales Coordinator, Clarke

 
     
3:15 - 3:45 NETWORKING BREAK Sponsored by Green Graffiti  
     
3:45 - 4:30

New Research

Environistas- Can Women Consumers Push Green into the Black?

Margaret McAllister, Principal, Red Kite Business Advisors

Evelyn Olson Lamden, Principal, Red Kite Business Advisors

Wendy S. Cobrda, President and Founder, Earthsense

 
     
4:30 - 5:30

Fast Company Panel

Networks for Change
Moderator: Anya Kamenetz, Staff Writer, Fast Company Magazine

Panelists: Andrew Hargadon PhD, Professor of Technology Management, Graduate School of Management, University of California, Davis; Will Rosenzweig, Co-founder, Managing Director, Physic Ventures; Jeff Weinberger, Chair, Cisco WebEx Green Initiative

 
     
5:30 - 7:00 NETWORKING & MEET THE SPEAKERS RECEPTION Sponsored by GfK Roper Consulting  
     
     
DAY TWO – Wednesday, November 18, 2009
     
7:00 - 8:30 NETWORKING BREAKFAST Sponsored by Bee Leaf Bags  
     
8:30 - 8:45 Welcome Back
Nan McCann, President, PME Enterprises; Producer, Good And Green®
 
     
8:45 - 9:00

Case In Point

The Story Behind Your Good and Green® Notebooks!
Crystal Vilkaitis, CEO, 3 Elements LLC

 
     
9:00 - 9:30

New Research
Heroic Marketers Do More Than Promote

John Rooks, President & Alisa Conroy, Partner and VP Strategy, The SOAP Group

 
     
9:30 - 10:00

Case Study

Going Green: Unexpected Learnings

Bill Morrissey, VP, Environmental Sustainability, The Clorox Company

 
     
10:00 - 10:30 NETWORKING BREAK Sponsored by Kimberly-Clark  
     
10:30 - 11:00

Marketing & Certification

Breaking Through the Green Noise Without Greenwashing
Sheila Gruber McLean, SVP/Director, NA ECO Network, MS&L
Mark T. Petruzzi, VP, Certification and Strategic Relations, Green Seal

 
     
11:00 - 11:30

Customer Experience

Making Green Convenient! Using Radio Frequency Identification
Mickey Brazeal, Author, RFID Improving the Customer Experience

 
     
11:30 - 12:15 Workshops
  1. We Will Never be a Paperless Society, Carol Ott, Business Development Manager - West Coast, Mohawk Fine Papers and Tom Pollock, Program Manager, Metafore
  2. Idealism or Realism? What Do Consumers Actually Expect of Companies, Annie Weber, SVP/GM, GfK Public Affairs & Media; Tim Kenyon, Senior Market Analyst, GfK Roper Consulting
  3. Motivating Mainstream Consumers to Make Sustainable Choices       Suzanne Shelton, President/CEO, The Shelton Group
 
     
12:15 - 1:30

NETWORKING LUNCHEON & ROUNDTABLE DISCUSSIONS Sponsored by GfK Roper Consulting

 
     
1:30 - 2:00

Closing Keynote

The Secret Psychology Behind Social Media Success Stories

John Marshall Roberts, CEO, Conceptual Age Media, Author, Igniting Inspiration

 
     
2:00

Closing Remarks

Nan McCann, President, PME Enterprises; Producer, Good And Green®

Holly Heline Jarrel, Group Managing Director, GfK Custom Research North America

 
     

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