Schedule
Good And Green® 2011 is a two-day conference featuring a series of general sessions, keynotes, case studies and roundtable discussions. Breakfast, lunch and breaks on both days, as well as a reception on Wednesday evening, add to the collegial ambiance and will help you maximize your networking and peer-to-peer learning opportunities.
The 2009 Schedule below shows the caliber of sessions offered at Good And Green®. |
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| 6:30 - 7:30 pm |
Pre-Conference Reception Sponsored by Cotton Inc. |
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| 7:30 - 8:30 |
NETWORKING BREAKFAST Sponsored by Capitol Cups |
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| 8:30 - 8:45 |
Welcome
Nan McCann, President, PME Enterprises; Producer, Good And Green®
Kimberly Bastoni, Group Managing Director, GfK Custom Research North America |
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| 8:45 - 9:30 |
New Research/Market Insights
Green Consumers, Red Economy
Holly Heline Jarrell, Group Managing Director, GfK Custom Research North America |
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| 9:30 - 10:00 |
Case Study
Facing the Future: The Role of Cotton in 2050
Berrye Worsham, President/CEO, Cotton, Inc. |
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| 10:00- - 10:30 |
NETWORKING BREAK Sponsored by The Shelton Group |
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| 10:30 - 11:00 |
Research/Marketing Insights
The Invisible Network Powering Today's Green Brands
Richard Seireeni, President, Brand Architect Group; Author, The Gort Cloud
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| 11:00 - 11:30 |
Case Study
Reinventing General Motors
Mike Robinson, VP Environment, Energy and Safety Policy, General Motors |
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| 11:30- 12:15 |
Workshops
- We Will Never be a Paperless Society, Carol Ott, Business Development Manager - West Coast, Mohawk Fine Papers and Tom Pollock, Program Manager, Metafore
- Idealism or Realism? What Do Consumers Actually Expect of Companies, Annie Weber, SVP/GM, GfK Public Affairs & Media; Tim Kenyon, Senior Market Analyst, GfK Roper Consulting
- Motivating Mainstream Consumers to Make Sustainable Choices Suzanne Shelton, President/CEO, The Shelton Group
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| 12:15 - 1:30 |
NETWORKING LUNCHEON Sponsored by Good And Green® E-ssentials
Luncheon Keynote: Transforming the Wine Industry: Red, White & Green
Tim Thornhill, Owner, Parducci Wine Cellars |
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| 1:30 - 2:00 |
Green Market Insights
So, You Think You Are A Green Marketer? Prove it!
Ted Ning, Executive Director, LOHAS Conference |
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| 2:00 - 2:30 |
Case Study
Engaging Customers with a Successful Offset Program
Pete Davies, President/Retail, TerraPass
Lee Broughton, Director, Corporate Sustainability, Enterprise Rent-A-Car |
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| 2:30 - 3:15 |
Case Study
Transforming Your Company Through Sustainability
Lyell Clarke, President, Clarke
Bob Domenz, President, Avenue Marketing
Diane MacEachern, Big Green Purse
Lynn Cecchi, Sales Coordinator, Clarke |
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| 3:15 - 3:45 |
NETWORKING BREAK Sponsored by Green Graffiti |
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| 3:45 - 4:30 |
New Research
Environistas- Can Women Consumers Push Green into the Black?
Margaret McAllister, Principal, Red Kite Business Advisors
Evelyn Olson Lamden, Principal, Red Kite Business Advisors
Wendy S. Cobrda, President and Founder, Earthsense
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| 4:30 - 5:30 |
Fast Company Panel
Networks for Change
Moderator: Anya Kamenetz, Staff Writer, Fast Company Magazine
Panelists: Andrew Hargadon PhD, Professor of Technology Management, Graduate School of Management, University of California, Davis; Will Rosenzweig, Co-founder, Managing Director, Physic Ventures; Jeff Weinberger, Chair, Cisco WebEx Green Initiative |
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| 5:30 - 7:00 |
NETWORKING & MEET THE SPEAKERS RECEPTION Sponsored by GfK Roper Consulting |
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| 7:00 - 8:30 |
NETWORKING BREAKFAST Sponsored by Bee Leaf Bags |
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| 8:30 - 8:45 |
Welcome Back
Nan McCann, President, PME Enterprises; Producer, Good And Green®
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| 8:45 - 9:00 |
Case In Point
The Story Behind Your Good and Green® Notebooks!
Crystal Vilkaitis, CEO, 3 Elements LLC |
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| 9:00 - 9:30 |
New Research
Heroic Marketers Do More Than Promote
John Rooks, President & Alisa Conroy, Partner and VP Strategy, The SOAP Group |
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| 9:30 - 10:00 |
Case Study
Going Green: Unexpected Learnings
Bill Morrissey, VP, Environmental Sustainability, The Clorox Company |
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| 10:00 - 10:30 |
NETWORKING BREAK Sponsored by Kimberly-Clark |
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| 10:30 - 11:00 |
Marketing & Certification
Breaking Through the Green Noise Without Greenwashing
Sheila Gruber McLean, SVP/Director, NA ECO Network, MS&L
Mark T. Petruzzi, VP, Certification and Strategic Relations, Green Seal |
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| 11:00 - 11:30 |
Customer Experience
Making Green Convenient! Using Radio Frequency Identification
Mickey Brazeal, Author, RFID Improving the Customer Experience |
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| 11:30 - 12:15 |
Workshops
- We Will Never be a Paperless Society, Carol Ott, Business Development Manager - West Coast, Mohawk Fine Papers and Tom Pollock, Program Manager, Metafore
- Idealism or Realism? What Do Consumers Actually Expect of Companies, Annie Weber, SVP/GM, GfK Public Affairs & Media; Tim Kenyon, Senior Market Analyst, GfK Roper Consulting
- Motivating Mainstream Consumers to Make Sustainable Choices Suzanne Shelton, President/CEO, The Shelton Group
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| 12:15 - 1:30 |
NETWORKING LUNCHEON & ROUNDTABLE DISCUSSIONS Sponsored by GfK Roper Consulting |
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| 1:30 - 2:00 |
Closing Keynote
The Secret Psychology Behind Social Media Success Stories
John Marshall Roberts, CEO, Conceptual Age Media, Author, Igniting Inspiration |
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| 2:00 |
Closing Remarks
Nan McCann, President, PME Enterprises; Producer, Good And Green®
Holly Heline Jarrel, Group Managing Director, GfK Custom Research North America |
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