Program Schedule—Good And Green™ ... The Green Marketing Conference 2008 (updated 11/10/08)
Click here for a map of the conference hotels and event venues.
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| 3:00-5:00pm |
What Sustainability Means to Your Business and How to Capitalize on It
Steve French, Managing Partner and Gwynne Rogers, LOHAS Business Director, The Natural Marketing Institute Location: The Hard Rock Hotel |
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| 6:00-7:30pm |
Green Rocks! Opening Reception, Sponsored by Peppercom
Location: The Hard Rock Hotel |
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| 7:30-8:30 |
NETWORKING BREAKFAST Sponsored by b.happybags |
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| 8:30-8:45 |
Welcome - Conference Emcees
Nan McCann, President, PME Enterprises
Steve Thomas, Host, “Renovation Nation” on Planet Green |
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| 8:45-9:15 |
Media: Branded Entertainment Tom Carr, SVP Marketing, Planet Green |
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| 9:15-10:00 |
Keynote: From Green to BLUE: New Strategy for Sustainability
Adam Werbach, Global CEO, Saatchi & Saatchi S |
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| 10:00-10:30 |
NETWORKING BREAK Sponsored by The Natural Marketing Institute |
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| 10:30-11:00 |
New Research/Demographics:
From Haight-Ashbury to Today’s Boardroom: Baby Boomers’ Impact on the Green Movement
Steve French, Managing Partner, The Natural Marketing Institute |
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| 11:00-11:30 |
Case Study:
Creating Sustainable Buzz: Haagen-Dazs Loves Honey Bees
Dave Chapman, Partner/Director, Ketchum West &
Dori Sera Bailey, Director-Consumer Communications, Dreyer’s Grand Ice Cream |
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| 11:30-11:45 |
Rescue & Recycle: Giving Used Plastic Toys a Second Chance!
Sasha Lipton, Founder, Second Chance Toys |
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| 11:45-12:30 |
Workshops
- Go Green with Direct Mail, Cathrine “Cat” Moriarty, Direct Mail Advocate & Editor, U.S. Postal Service
- You Had Me at Hello…Wooing and Winning Consumers on the First “Date”, Amy Hebard, PhD, Chief Research Officer and Wendy Cobrda, CEO, Co-founders of Earthsense, LLC
- The Journey of Introducing a New Green Brand, Steve Davies, Global Marketing Director, NatureWorks LLC
- Green Heroes: How Cultural Icons Can Shape Market Understanding & How To Build A Brand That’s Heroic , John Rooks, President and Alisa Conroy, VP Strategy, The SOAP Group
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| 12:30-1:45 |
NETWORKING LUNCHEON Sponsored by Sodastream |
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| 1:45-2:15 |
Creative: From Green to Good – The Evolution of Green Communications, Denise Waggoner, VP Creative Research, Getty Images |
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| 2:15-3:00 |
Research Premiere: Conscious Consumers are Changing the Rules of Marketing: Are You Ready?
Mitch Baranowski and Raphael Bemporad, Founding Partners, BBMG |
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| 3:00-3:30 |
NETWORKING BREAK Sponsored by BBMG |
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| 3:30-4:00 |
Marketing Green Online: Reaching a Mainstream Audience on the Web
Dan Shapley, Editor, The Daily Green.com |
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| 4:00-5:15 |
Fast Company Panel: The View From E-Level: Executive Perspective on Green
Moderator: Robert Safian, Editor/Managing Director, Fast Company
Panelists: Craig W. Hershberg, Dir. Environmental Affairs, Toshiba America; Gannon Jones, VP, Portfolio Management, Frito-Lay, Inc.; Cathrine “Cat” Moriarty, Direct Mail Advocate & Editor, U.S. Postal Service; Pat Penman, V.P. Global Environment & Safety, SC Johnson; John Hughes, Manager - Strategic Marketing, Chevrolet |
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| 5:15-7:00 |
NETWORKING & MEET THE SPEAKERS RECEPTION Sponsored by Planet Green |
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| 7:30-8:30 |
NETWORKING BREAKFAST Sponsored by Green Pages |
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| 8:30-8:45 |
Welcome Back – Conference Emcees
Nan McCann, President, PME Enterprises
Steve Thomas, Host, “Renovation Nation” on Planet Green |
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| 8:45-9:30 |
Keynote: Save the Buyosphere: Selling Green in the Age of More, More, MORE Joel Makower, Executive Editor, GreenBiz.com |
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| 9:30-10:00 |
New Research: Creating Green Evangelists Sheila Gruber McLean, SVP/Co-Leader, Global ECO Network and Amanda Glasgow, SVP, Global Consumer Marketing, MS&L |
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| 10:00-10:30 |
NETWORKING BREAK Sponsored by The SOAP Group |
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| 10:30-10:45 |
Extreme Recycling: Saved From the Wrecking Ball!
Jodi Murphy, Host, “Wrecklamation” on Planet Green |
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| 10:45-11:15 |
Green Home Marketing: Michelle Moore, SVP Policy & Public Affairs, U.S. Green Building Council |
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| 11:15 – 12:00 |
Workshops
- Go Green with Direct Mail, Cathrine “Cat” Moriarty, Direct Mail Advocate & Editor, U.S. Postal Service
- You Had Me at Hello…Wooing and Winning Consumers on the First “Date”, Amy Hebard, PhD, Chief Research Officer and Wendy Cobrda, CEO, Co-founders of Earthsense, LLC
- The Journey of Introducing a New Green Brand, Steve Davies, Global Marketing Director, NatureWorks LLC
- Green Heroes: How Cultural Icons Can Shape Market Understanding & How To Build A Brand That’s Heroic , John Rooks, President and Alisa Conroy, VP Strategy, The SOAP Group
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| 12:00-1:15 |
NETWORKING LUNCHEON Sponsored by The Daily Green – Round Table Discussions with the Speakers |
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| 1:15-2:15 |
Partnership Panel: Reaching New Markets: The Power of Partnership Marketing on the Green Scene
Moderator: John Davidoff, Managing Director, Davidoff Communications
Panelists: April Crow, Sustainable Packaging Manager, The Coca-Cola Company; Vikki Spruill, President & CEO, Ocean Conservancy; Tony Summers, Director, Production & Licensing, National Wildlife Federation; Sheila Voss, Corporate Director, Education & Conservation, SeaWorld, Busch Gardens & Discovery Cove |
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| 2:15-3:00 |
Closing Keynote: Beyond the Buzz: A Strategic Approach to Green Marketing
Matt Williams, Partner, EVP & Group Planning Director, The Martin Agency |
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| 3:00-3:05 |
Closing Remarks |
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| 3:05 |
GOOD-BYE BREAK Sponsored by The Martin Agency |
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