2011 Schedule

Good And Green® 2011 is a two-day conference featuring a series of general sessions, keynotes, case studies and roundtable discussions. Breakfast, lunch and breaks on both days, as well as a reception on Wednesday evening, add to the collegial ambiance and will help you maximize your networking and peer-to-peer learning opportunities.

Check back regularly for updates to this Schedule.                      Click Here for a Printable Download
updated 04-27-2011

     
Wednesday, May 11, 2011  All Conference sessions & activities are at the Hearst Tower  
8:00-9:00 Networking Breakfast Sponsored by Green Good Housekeeping Seal  
     
9:00-9:15

Welcome
Nan McCann
, President, PME Enterprises; Producer, Good And Green®

Steve Thomas, TV Host; Principal, Steve Thomas Home

 
     
9:15-9:45 Opening Keynote
The Development of the Green Good Housekeeping Seal

Miriam Arond, Director and Stacy Genovese, Technical Director, Good Housekeeping Research Institute
 
     
9:45-10:15 Marketing Insights

Marketing Sustainability: Dos, Don'ts and D'uhs

Michael Brown, Ph.D., Principal, Brown and Wilmanns Environmental LLC

 
     
10:15-10:45

Green Corporate Identity
Hearst Tower: Not Just a Better Skyline, a Better Sky

Lou Nowikas, Director of Operations, Real Estate & Facilities Planning, Hearst

 
     
10:45-11:15 Networking Break and Tours of Good Housekeeping Research Institute
Sponsored by SCA Tissue North America
 
   
11:15-11:45 Marketing Insights

Is Green Organic to Your Company or Just a Layer of Noise Pollution? SCA a Green Story
Mike Kapalko, Sustainability Marketing Manager, SCA Tissue North America; Mary Shaughnessy, Vice President Group Account Director, Cramer-Krasselt

 
     
11:45-12:30 Brand Panel

Heart of Green Award Winning Brand Interview
Dan Shapley, Senior Editor, TheDailyGreen.com

Interviews
Jasper van Brakel, CEO, Weleda North America

 
     
12:30-2:00 Networking Lunch Sponsored by Nestle Waters North America  
     
2:00-2:30 Marketer Interview

Fast Company Interviews Chipotle
Robert Safian, Editor and Managing Director, Fast Company

Interviews

Mark Crumpacker, Chief Marketing Officer, Chipotle Mexican Grill

 
     
2:30-3:00 Design & Innovation
From The Road to Luxury…Design With The Environment In Mind

Ken Kobrick, Co-Founder, Passchal
 
     
3:00-3:30 Networking Break and Tours of Good Housekeeping Research Institute
Sponsored by Benjamin Moore
 
     
3:30-4:00 Generation "Y"
Take Two and TEXT Me in the Morning: How to Activate and Engage Generation Y

Michael Parrish DuDell, Senior Editor, Ecorazzi.com
     
4:00-4:30 Sustainable Business Model
Building a Winery on Three E’s: Economics, Environment and Social Equity

Tim Thornhill, Partner, Mendocino Wine Company
     
4:30-5:00 Value-Based Promotion
Authentic Marketing: Corporate America’s Next Big Challenge

John Rooks, CEO/Founder and Alisa Conroy VP of Strategy, The SOAP Group
 
     
5:00-7:00 Networking Reception and Tours of Good Housekeeping Research Institute Sponsored by Parducci Wine  
     
     

Thursday, May 12, 2011  All Conference sessions & activities are at the Hearst Tower

 
8:00-9:00 Networking Breakfast and Tours of Good Housekeeping Research Institute Sponsored by TheDailyGreen.com  
   
9:00-9:15 Welcome

Nan McCann, President, PME Enterprises; Producer, Good And Green®

Steve Thomas, TV Host; Principal, Steve Thomas Home

 
     
9:15-9:45 New Research

Jump Starting the Movement – Insight and Foresight from the GfK Roper Green Gauge® Studies
Holly Heline Jarrell, Group Managing Director and Tim Kenyon, Manager, Consulting, GfK Roper Consulting

 
     
9:45-10:15 Case Study
Lean Back, Lean Forward and Deliver on Our Green Promise: Treading “Greenly” with a Big Impact and Huge Reach

Nick Harris, Director of Digital Marketing, Benjamin Moore Paints
 
     
10:15-10:45

Marketer Interview
Helping End Deforestation, One Sales Rep at a Time: Avon's “Hello Green Tomorrow” Campaign
Diane MacEachern, Founder & CEO, Big Green Purse

Interviews

Susan Arnot Heaney, Director, Corporate Responsibility, Avon Products, Inc.

 
     
10:45-11:15 Networking Break and Tours of Good Housekeeping Research Institute
Sponsored by GfK Roper Green Gauge® Report
 
     
11:15-11:45 Marketing Insights
More than Marketing: Nestlé Waters’ Sustainability Story
Bob Davino, Vice President Marketing, Nestle Waters North America
 
     
11:45-12:15 Case Study
Inspiring Women to Be “Future Friendly”: How P&G Harnesses Social Engagement to Show That Small Steps Can Make a Big Difference
Aliza Freud, Founder and CEO, SheSpeaks, Inc.
Kara Gaffney, Social Engagement and Sustainability Manager, PainePR
 
     
12:15-12:45 Closing Keynote
The Pale Blue Dot: What is Green Building?
Steve Thomas
, TV Host; Principal, Steve Thomas Home and Conference Emcee
 
     
12:45 Closing Remarks
Nan McCann, President, PME Enterprises; Producer, Good And Green®
 
     
12:45-1:15 Tours of Good Housekeeping Research Institute  
     

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