Press Release

Nan McCann – 860.724.2649 x 13 -
Amy O’Malley – 860 724-2649 Ext. 14 -

Findings from new Green Gauge Report to be shared at Good And Green®…The Green Marketing Conference

GfK Roper Consulting named Presenting Sponsor of third annual business event

Focus on increasing share, maximizing ROI in today’s greening markets

CHICAGO, September 21, 2009 - A compelling new report measuring Americans’ attitude toward the environment – and how it impacts the U.S. economy – will be unveiled here at the third annual Good And Green®…The Green Marketing Conference, November 17-18, 2009 at the Chicago Cultural Center.

The GfK Roper Green Gauge® Report is the only nationwide, long-term syndicated study of consumer attitudes and behaviors towards the environment. The survey of 2,000 adults covers such areas as:

  • Top consumer environmental concerns
  • Environmental actions consumers are taking
  • The role of individuals, government and business in protecting the environment
  • Industries consumers view as eco-winners and losers
  • Consumers’ willingness to pay a premium for earth-friendly products
  • Priorities consumers place on economic growth versus environmental responsibility
  • Impact of a company’s environmental record on consumer decisions
  • Where consumers go for environmental information

“The environmental marketing community is faced with an increasingly complex set of questions about the impact of the economy on consumer behavior,” said Holly Heline Jarrell, Group Managing Director, GfK Roper Consulting. “Will the current downturn temper consumers’ green enthusiasm? Can green product innovation be sustained in light of the recession? Does the downturn represent a bump in the road or an insurmountable obstacle for eco-friendly brands?”

“As Presenting Sponsor of this year’s Good And Green® conference and author of the nation’s longest-running survey on consumers and the environment, we look forward to sharing our insights on this important set of questions,” Jarrell added.

Now in its third year, Good And Green®…The Green Marketing Conference is the premier national marketing conference designed to give senior brand marketers the solutions, guidance, sources and resources they need to increase share and maximize ROI with today’s increasingly eco-savvy consumers.

This year’s conference features some of the nation’s top green marketing thought leaders sharing their new research, case studies and success stories during two days of solution-based workshops, drill-down discussion groups and networking opportunities.

In addition, one attendee at Good And Green® will have an opportunity to win a copy of the new Green Gauge® Report, plus 21 complimentary consulting hours from GfK Roper Consulting, worth approximately $20,000.

“Today’s educated consumers are concerned about the planet, and they’re demanding more responsibility from brands,” said Nan McCann, president of PME® Enterprises, LLC, producer of Good And Green®. “With the information in the latest Green Gauge® Report, our attendees can tailor their products and campaigns to meet these consumer concerns. That is why we are delighted to welcome GfK Roper Consulting as Presenting Sponsor of Good And Green®.”

Good And Green®…The Green Marketing Conference is Presented By GfK Roper Consulting. The Title Sponsor is Cotton Inc. Associate Sponsors are: Avenue Marketing & Communications, The Brand Architect Group, Red Kite Business Advisors, EarthSense and Clarke. Showcase Sponsors are: The Shelton Group, Capitol Cups, Scott® Naturals, Bee Leaf Bags, The SOAP Group, Mr. Ellie Pooh and GreenGraffiti. Workshop Sponsor is Mohawk Fine Papers. Affiliate Sponsor is LOHAS Forum. Carbon Offset Sponsor is TerraPass. Media Sponsor is Fast Company.

Good And Green is produced by PME Enterprises, Hartford, CT. Please visit or call 860.724.2649 x 14 for more details and to register.

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