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Industry Experts Share How The “Greening” Of Consumers Affects The Marketing Efforts of Brands and Companies During Good And Green-The Green Marketing Conference

Hartford, Conn. – September 6, 2007 –How green living is changing the way consumers make purchasing decisions and women’s green state of mind are some of the key topics being addressed during Good And Green -The Green Marketing Conference, November 29-30, 2007, Chicago Cultural Center.  This event features an impressive list of industry experts and marketers who have successfully connected with today’s ecologically-concerned consumers through green marketing efforts. 

Steve French, managing director of The Natural Marketing Institute and Good And Green speaker will present insights and trends on how the green movement has changed what drives purchasing decisions with today’s consumers.  Notes French, “Companies across many industries are recognizing the shift from conventional purchase drivers to that of ethical consumerism and principled consumption. As eco-momentum in the marketplace continues, consumers will accelerate their alignment of social beliefs and personal values with those of brands and companies. It is this mindset that will prosper the LOHAS market and make sustainability the key growth driver of long-term stakeholder and brand value for decades to come.”

As a recent study from Frank About Women discovered, the green movement has expanded beyond its niche status and has become more mainstream,especially for female consumers.  "Marketers should be thinking about how to deepen their connection with women through this emerging need," says Jennifer Ganshirt, managing partner with Frank About Women and Good And Green presenter. "Before marketers embark on a green marketing path, it's vital to understand what green means to their female target."

In addition to these presentations and speakers, Good And Green attendees will have the opportunity to participate in speaker-led discussion groups, innovative how-to workshops and great networking events that allow them to connect with speakers, sponsors and marketing peers. 

Discovery Communications’ Planet Green is the Exclusive Presenting Sponsor of Good And Green with Title Sponsors The Natural Marketing Institute and The Daily Green and Associate Sponsors 1% For The Planet and Ketchum.  Fast Company is the Media Sponsor and Getty Images is the Imagery Resource. 

Good And Green is produced by PME Enterprises, Hartford, CT. Please visit or call 860.724.2649 x 14 for more details and to register.

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