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Joel Makower And Gwynne Rogers Help Mainstream Brands Align Green Marketing Messages With Their Business Strategies During Good And Green-The Green Marketing Conference

Hartford, Conn. – September 24, 2007--   Green marketing experts, Joel Makower and Gwynne Rogers will be among the industry leaders teaching mainstream marketers how to connect with today’s ecologically concerned consumers during Good And Green—The Green Marketing Conference, November 29-30, 2007, Chicago Cultural Center.  Good And Green is a national conference designed to help companies increase their brand’s emotional, cognitive and financial connection in today’s “greening” consumer markets.

Dubbed the “guru of green business practices” by the Associated Press, Joel Makower, founder/editor of Greener World Media, will be sharing his expertise in green marketing strategies.  “The most successful companies aren't just aligning environmental goals with business strategy, but are finding creative and authentic ways of telling their stories. At Good and Green, we will be showing the challenges and opportunities companies face as they try to communicate their green products, services, and initiatives to the world in a way that creates business value and competitive advantage."

Gwynne Rogers, LOHAS business director for The Natural Marketing Institute, will share NMI’s Seven Guiding Principles for helping companies successfully target the LOHAS marketplace.  “We want to provide direction for how companies can make their Good and Green conference information operational,” says Rogers.  “At the end, participants will be equipped to take the concepts discussed during the conference back to their companies and develop appropriate green strategies.” 

In addition to these presentations and speakers, Good And Green attendees will have the opportunity to participate in speaker-led discussion groups, innovative workshops and great networking events that allow them to connect with speakers, sponsors and marketing peers. 

Discovery Communications’ Planet Green is the Exclusive Presenting Sponsor of Good And Green with Title Sponsors The Natural Marketing Institute, The Daily Green and Body + Soul magazine and Associate Sponsors 1% For The Planet, NatureWorks and Ketchum Public Relations.  Fast Company is the Media Sponsor, Getty Images is the Imagery Resource and NativeEnergy is the Official Carbon Offset Sponsor.

Good And Green is produced by PME Enterprises, Hartford, CT. Please visit or call 860.724.2649 x 14 for more details and to register.

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