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Burt’s Bees and Silk® Soymilk among brands to show how marketing with a purpose is good for business during Good And Green-The Green Marketing Conference

Hartford, Conn. – September 12, 2007 – Mike Indursky, chief marketing and strategic officer for Burt’s Bees, will be among the brand executives who will present case studies of how companies are successfully connecting with today’s “greening” consumer market during Good And Green-The Green Marketing Conference, November 29-30, 2007 at the Chicago Cultural Center.  Good And Green is a national conference designed to teach mainstream marketers the techniques and benefits of green marketing and its bottom line impact.

“Burt’s Bees current growth is built not just on developing products that work incredibly well because they are truly natural.  It’s built on a legacy of being socially responsible in all aspects of our business,” says Indursky.  “As the leader in natural personal care, we are happy to be a part of Good And Green and are eager to share the model we use to maintain our integrity and respond effectively to our extremely loyal consumer’s needs.”

In addition to Burt’s Bees, Ketchum Public Relations and client Silk® Soymilk will reveal results from the recent “Green Caps for Green Energy” promotion.  “The key to success in going with a green marketing strategy is to build a purpose- driven versus profit-driven model.  Consumers are responding to those brands and companies that walk the walk,” says Pamela Von Lehmden, senior vice president for Ketchum.  “Silk® Soymilk Green Caps for Green Energy program makes a strong case for leading with an authentic brand promise and we are looking forward to sharing this information with Good And Green attendees.”  A complete list of speakers is available at

Through how-to workshops, speaker-led discussion groups, keynote presentations and great networking opportunities, Good And Green will show attendees how to take practical, attainable and profitable steps in their green marketing initiatives. 

Discovery Communications’ Planet Green is the Exclusive Presenting Sponsor of Good And Green with Title Sponsors The Natural Marketing Institute and The Daily Green and Associate Sponsors 1% For The Planet, NatureWorks and Ketchum Public Relations.  Fast Company is the Media Sponsor and Getty Images is the Imagery Resource.

Good And Green is produced by PME Enterprises, Hartford, CT. Please visit or call 860.724.2649 x 14 for more details and to register.

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