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Discovery Communications' Planet Green To Share Why It's Good Business To Be Green As Lead Sponsor of Good And Green-The Green Marketing Conference

Hartford, Conn. - August 28, 2007-- Discovery Communications' Planet Green, a global cross-platform initiative including the first-ever 24-hour television network dedicated solely to green lifestyle programming, has become the exclusive Presenting Sponsor of Good And Green-The Green Marketing Conference, November 29 & 30, 2007, Chicago Cultural Center. Guided by a market-savvy Conference Leadership Team, Good And Green is designed to teach mainstream national marketers the techniques, benefits and bottom line impact of connecting with today's ecologically-concerned consumers through green marketing efforts.

"From fashion to home construction to travel, the green movement is changing how we reach consumers in exciting and unexpected ways," says Eileen O'Neill, president and general manager, Planet Green. "Good And Green is an ideal platform for marketers and communicators across the business landscape to share insights into how we can meet the evolving needs of our audiences and the planet."

"With its Planet Green initiative, Discovery Communications has taken the lead in making green living a corporate priority and we are proud to have them give us their insight and expertise as Presenting Sponsor of Good And Green," says Nan McCann, president of PME Enterprises, LLC which produces the conference. "We are very excited about this inaugural event and looking forward to giving our attendees the information they need to maximize their ROI by increasing their commitment to our planet."

The 2007 conference will include presentations from industry experts and marketers successfully conducting business in this space. Speakers will share new research and address such issues as how companies can be green and profitable, how to give visual impact to your green marketing communications, the effect of word-of-mouth on eco-friendly marketing, and how to tap into the greener side of the female consumer. Attendees will have ample opportunities to connect and learn from one another through solution-based workshops, drill-down discussion groups, insightful case studies and great networking events.

In addition to Presenting Sponsor Discovery Communications-Planet Green, Good And Green will also feature Title Sponsor The Natural Marketing Institute and Associate Sponsor Ketchum. Fast Company is the Media Sponsor and Getty Images is the Imagery Resource.

Good And Green is produced by PME Enterprises, Hartford, CT. Please visit or call 860.724.2649 x 14 for more details and to register.

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