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Nan McCann – 860.724.2649 x 13 -
Patti Minglin – 630.209.2524 –

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Back by popular demand, Joel Makower to present green marketing strategies during Good And Green™-The Green Marketing Conference

Hartford, Conn. – July 15, 2008 –"As sustainability has gone from a movement to a market, there's a need for dramatic shifts in business strategies in addressing today's consumers,” says Joel Makower, executive editor, and author of the forthcoming book Strategies for the Green Economy. Makower will discuss those dramatic shifts during his keynote presentation at Good And Green™-The Green Marketing Conference, December 3-4, 2008, Chicago Cultural Center.

“It's no longer enough to have a cool product and a smart slogan.  Companies need to both educate and engage consumers to help them down the sustainability path,” continues Makower.  “Good and Green™ is the preeminent event for learning how, and how not, to build brand awareness in the growing green economy."

Dubbed the “guru of green business practices” by the Associated Press, Makower received the You Take The Cake award for favorite presenter during last year’s Good And Green™ event.  “Sponsors, presenters and attendees all wanted Joel Makower back on the Good And Green™ stage,” says Nan McCann, president of PME® Enterprises, LLC which produces the conference.  “His thought-provoking presentations inspire brand leaders to take their green business initiatives to the next level.” 

In addition to hearing Makower’s insights, attendees will receive a copy of his new book.  “We are thrilled to be able to give our audience members such a valuable resource,” says McCann.  “Joel’s new book, Strategies for the Green Economy, will undoubtedly become a vital part of every company’s business library.”   

Good And Green™ is designed to help brand's increase their emotional, cognitive and financial connections with today's eco-concerned consumers. Attendees will have the opportunity to participate in speaker-led discussion groups, innovative workshops and great networking events that allow them to connect with speakers, sponsors and their industry peers. 

Planet Green is the Presenting Sponsor of Good And Green™. Title Sponsors include and The Natural Marketing Institute. Associate Sponsors are Ketchum Public Relations, Earthsense and Saatchi & Saatchi S. Hospitality Sponsors include BBMG, b.happybags, Davidoff Communications and The Martin Agency. Fast Company is the Media Sponsor and is the Official Green Media Sponsor.  Getty Images is the Imagery Resource, NativeEnergy is the Official Carbon Offset Sponsor, and Snippies is the conference Video Journalism Resource.

Good And Green™ is produced by PME® Enterprises, Hartford, CT. Please visit or call 860.724.2649 x 14 for more details or to register.

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