Press Release

Nan McCann – 860.724.2649 x 13 -
Patti Minglin – 630.209.2524 –

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Planet Green, lead sponsor of Good And Green™-The Green Marketing Conference, brings insight into what drives today’s eco-conscious consumer

Hartford, Conn. – June 24, 2008 –For the second year running, Planet Green, the first and only 24-hour eco-lifestyle television network and online community, is the Exclusive Presenting Sponsor of Good And Green™-The Green Marketing Conference, December 3-4, 2008, Chicago Cultural Center. Good And Green™ is designed to provide mainstream national marketers the techniques, benefits and bottom line impact of connecting with today’s ecologically-concerned consumers through green marketing efforts.

"Many of today's consumers are committed to increasing their environmental stewardship and are looking for brands that share their commitment, broaden their awareness and provide solutions for living an eco-friendly lifestyle," says Eileen O’Neill, president and general manager, Planet Green. "As Exclusive Presenting Sponsor of Good And Green™, Planet Green is excited to share insights on how partnering corporate sustainability strategies with corporate marketing messages can help brands meet the needs of the planet while continuing to meet the needs of their customers."

"We are honored to once again have Planet Green join us as Exclusive Presenting Sponsor of Good And Green™," says Nan McCann, president of PME® Enterprises, LLC, producers of Good And Green™. "Planet Green is connecting with consumers in an entirely new and exciting way and we are looking forward to having them share their stories of success and consumer insights on the Good And Green™ stage."

The 2008 conference will include unique networking opportunities and presentations, workshops and small-group discussions led by top brand executives and green marketing experts. Says McCann, "As today's consumers grow more educated and concerned about the fate of their planet, they’re demanding more responsibility from their brands. Good And Green™ is the ideal platform for experts and leaders to discuss the challenges and opportunities of the green marketing space."

In addition to Presenting Sponsor Planet Green, Title Sponsors include and The Natural Marketing Institute. Associate Sponsors are Ketchum Public Relations, EarthSense and Saatchi & Saatchi S. Hospitality Sponsors include BBMG, b.happybags, Davidoff Communications and Clownfish Marketing. Fast Company is the Media Sponsor and is the Official Green Media Sponsor. Getty Images is the Imagery Resource, NativeEnergy is the Official Carbon Offset Sponsor, and Snippies is the conference Video Journalism Resource.

Good And Green™ is produced by PME® Enterprises, Hartford, CT. Please visit or call 860.724.2649 x 14 for more details or to register.

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