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Mainstream Brands And Green Marketing Experts Engage Audience With Stage At Dynamic Good And Green – The Green Marketing Conference

Hartford, Conn. – January 9, 2008 –“Good And Green, with its unique mix of mainstream brand executives and green marketing experts, provided resources and solutions for creating products, services and messages that truly resonate with today’s green consumer,” says Eileen O’Neill, president and general manager of Discovery Communications’ Planet Green.  “We were honored to be the Exclusive Presenting Sponsor this year.” 

O’Neill was joined by more than 200 cross-platform industry leaders learning how to find green marketing success during Good And Green-The Green Marketing Conference.  The event was held November 29-30, 2007 at the Chicago Cultural Center.

Joel Makower, chairman/executive editor of Greener World Media and winner of this year’s “You Take the Cake” award for best speaker states, “Good And Green gave me the opportunity to present to an audience of top leaders of the green marketing industry. The important connections I was able to make as a presenter and the insights I gained from the other speakers and sponsors will prove to be invaluable as I begin to implement my 2008 business strategies.”

In addition to Makower, green marketing strategists such as Green To Gold author Dan Esty, Steve French of The Natural Marketing Institute and Deborah Jones Barrow of shared the stage with mainstream brands such as Bank of America, Nike, Shaw Industries, Steelcase, Nau, Esurance, Silk® Soymilk, Virgin America and Method. 

“Rarely have I learned as much in a two day conference as I did at Good And Green,” says Deborah Jones Barrow, founder/editor of Hearst’s, Title Sponsor of the 2007 event.  “And rarely have I met more wonderful people from all areas of the green marketing movement.” 

Discovery Communications’ Planet Green is the Exclusive Presenting Sponsor of Good And Green with Title Sponsors Bank of America, The Natural Marketing Institute, The Daily Green and Body + Soul magazine and Associate Sponsors 1% For The Planet, NatureWorks and Ketchum Public Relations.  Fast Company is the Media Sponsor, Getty Images is the Imagery Resource, Earthsense is the Breakfast Sponsor, Nestle Waters is the Bottled Water Sponsor and NativeEnergy is the Official Carbon Offset Sponsor.

Good And Green is produced by PME Enterprises, Hartford, CT.

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