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USPS And LOHAS Experts Share Innovative Ways To Connect With Consumers At Good And Green™-The Green Marketing Conference

Hartford, CT – November 18, 2008 --  Creating a green marketing strategy that resonates with today’s eco-consumers is no easy task. From main stage presentations to break-out workshops to intimate roundtable lunch discussions, leading green marketing experts will be sharing their insights into innovative strategies that work during Good And Green™-The Green Marketing Conference, December 3-4, 2008, at the Chicago Cultural Center.

In her Direct Mail Workshop, Cathrine “Cat” Moriarty, direct mail advocate and editor for the U.S. Postal Service publication Deliver, will show marketers how to ensure their direct mail efforts meet today’s green standards and still succeed in capturing consumer attention.  Moriarty says, "Direct mail is a personal mode of communicating and by far the most preferred media channel by which consumers and businesses like to receive information from organizations.  In addition, consumers and businesses alike have become very passionate and concerned about the earth's environment. When you add those two major pieces of behavior together, it just makes good business sense that a company adapts the best practices of the day to create relevant advertising that sticks as well as being eco-friendly."

Another workshop focuses on cultural heroes. "The Green Heroes workshop will be an engaging dialog about the role the Green Hero has in today's marketing strategies,” says John Rooks, president of The SOAP Group, who will be leading the workshop with his colleague Alisa Conroy, VP of strategy.  “Revealing research results compiled through, this workshop provides a better understanding of who our cultural heroes are. Attendees will walk away with new insight and a workbook to both identify and leverage their target market and stakeholder hero groups."

Roundtable discussions, led by speakers and other leaders in green marketing, will allow attendees to drill down on topics of interest while they enjoy lunch.  “My roundtable discussion will focus on the best ways to connect with the LOHAS consumer,” says Ted Ning, executive director of LOHAS Conference and executive editor of LOHAS Journal.  “I am looking forward to the sharing of ideas and best practices on what works and does not work when marketing to the conscious consumer and how brands can better understand the broader LOHAS market.”  Other topics to be covered include global marketing, greening the music industry, online publishing, green imaging and carbon offsetting.

Planet Green is the Presenting Sponsor of Good And Green™. Title Sponsors include and The Natural Marketing Institute. Associate Sponsors are Ketchum Public Relations, Earthsense, Saatchi & Saatchi S, the United States Postal Service and MS&L. Hospitality Sponsors include BBMG, b.happybags, Davidoff Communications, Ecojot, The SOAP Group, Peppercom, Parducci Wines, The Martin Agency, Sodastream and Green Pages.  The New Product Showcase Sponsor is Ingeo from NatureWorks, LLC.   Fast Company is the Media Sponsor and is the Green Media Sponsor.  Getty Images is the Imagery Resource, NativeEnergy is the Carbon Offset Sponsor, Brita is the Official Water Sponsor and SNiPPiES is the conference Video Journalism Resource.

Good And Green is produced by PME Enterprises, Hartford, CT. Please visit or call 860.724.2649 x 14 for more details and to register.

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