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A View From E-Level: Top Brand Executives Share Their Perspectives On Green During Fast Company Panel At Good And Green™-The Green Marketing Conference

Hartford, CT – November 4, 2008 --  “Regardless of where the sustainability initiative originates—from the top, middle or bottom of an organization—it is buy-in from the brand’s executive level that ensures continued sustainability success,” says Fast Company editor/managing director Robert Safian. Safian will moderate a panel of senior executives from leading brands who will discuss the executive perspective on green during Good And Green™-The Green Marketing Conference, December 3-4, 2008, at the Chicago Cultural Center.

“Even before we created the Chevrolet Volt, General Motors has had a corporate commitment to reducing our dependence on petroleum and diversifying the sources of energy we use to power our vehicles,” says panel participant John Hughes, marketing manager for GM/Chevy. “We are looking to make this a profitable business for us in the long term—not only the Volt business but the business in general for GM.”

Other panel participants include Cathrine “Cat” Moriarty, direct mail advocate & editor, U.S. Postal Service; Pat Penman, vice president global environment & safety, SC Johnson; Gannon Jones, vice president, portfolio management for Frito-Lay, Inc.; and Craig W. Hershberg, director of environmental affairs, Toshiba America. Says Hershberg, “I am looking forward to discussing Toshiba's decades-long commitment to the environment and how it is communicating its efforts in the U.S. and globally. Toshiba's main focus is Environmental Vision 2050, a comprehensive program to reduce its own environmental footprint while offering products and services that help businesses and consumers reduce theirs."

Good And Green™ provides brand leaders and marketing executives with real-world case studies, creative strategies and the resources and techniques they need to connect with today’s eco-conscious consumer.

Planet Green is the Presenting Sponsor of Good And Green™. Title Sponsors include and The Natural Marketing Institute. Associate Sponsors are Ketchum Public Relations, Earthsense, Saatchi & Saatchi S, the United States Postal Service and MS&L. Hospitality Sponsors include BBMG, b.happybags, Davidoff Communications, Ecojot, The SOAP Group, Peppercom, Parducci Wines, The Martin Agency, Sodastream and Green Pages. The New Product Showcase Sponsor is Ingeo from NatureWorks, LLC. Fast Company is the Media Sponsor and is the Green Media Sponsor. Getty Images is the Imagery Resource, NativeEnergy is the Carbon Offset Sponsor, Brita is the Official Water Sponsor and SNiPPiES is the conference Video Journalism Resource.

Good And Green is produced by PME Enterprises, Hartford, CT. Please visit or call 860.724.2649 x 14 for more details and to register.

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