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Green To Gold Author Dan Esty To Keynote At Good And Green-The Green Marketing Conference

Hartford, Conn. – November 1, 2007--    Leading green marketing expert and author of Green To Gold Dan Esty will give brands insight into how they can use their environmental strategy to innovate, create value and build competitive advantage during his keynote presentation at Good And Green-The Green Marketing Conference, November 29-30, 2007, Chicago Cultural Center.  Good And Green is designed to teach mainstream national marketers the techniques, benefits and bottom line impact of connecting with today’s ecologically-concerned consumers through green marketing efforts. 

“Brands that simply see the eco-movement as a trend and do things that are green in symbolism but not in substance are taking a green-washing approach that is fundamentally unsuccessful as a strategy,” says Esty.  “Smart companies are making the environment part of their corporate strategy and those that fail to get this message put themselves at competitive risk.” 

Esty has consulted for companies such as Coca-Cola, Unilever, Honeywell and Shell and is a sought-after media source on energy, environment and sustainability issues.  “Good And Green gives us the opportunity to learn how building an environmental dimension into brand and image can benefit the planet, the consumer and the business.” 

Also keynoting will be, Joel Makower, founder/editor of Greener World Media.  Dubbed the “guru of green business practices” by the Associated Press, Makower will be sharing his expertise in green marketing strategies.  “The most successful companies aren't just aligning environmental goals with business strategy, but are finding creative and authentic ways of telling their stories. At Good and Green, we will be showing the challenges and opportunities companies face as they try to communicate their green products, services, and initiatives to the world in a way that creates business value and competitive advantage."

Discovery Communications’ Planet Green is the Exclusive Presenting Sponsor of Good And Green with Title Sponsors The Natural Marketing Institute, The Daily Green and Body + Soul magazine and Associate Sponsors 1% For The Planet, NatureWorks and Ketchum Public Relations.  Fast Company is the Media Sponsor, Getty Images is the Imagery Resource and NativeEnergy is the Official Carbon Offset Sponsor.

Good And Green is produced by PME Enterprises, Hartford, CT. Please visit or call 860.724.2649 x 14 for more details and to register.

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