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Brands Learn How Increasing Green Business Practices Can Increase Market Share During Good And Green-The Green Marketing Conference

Hartford, Conn. – October 2, 2007--   More than 66 percent of Americans believe “doing well by doing good is a savvy business strategy”.  Industry leaders will show brands how adopting green business practices can help grow revenue and increase market share during Good And Green-The Green Marketing Conference, November 29-30, 2007, Chicago Cultural Center.  Good And Green is designed to teach businesses the techniques, benefits and bottom line impact of connecting with today’s ecologically concerned consumers through green marketing efforts.

“It’s clear that the movement to more earth-friendly living is no longer a’s mainstream, it’s mass and it’s got momentum.  It is a world-wide social movement, with far-reaching implications for everyone who sells anything to consumers,” says conference speaker, Deborah Jones Barrow, founder of The Daily  “We are proud to be a title sponsor of Good And Green because it promises to offer an in-depth two-day deep-dive for any company trying to chart a course navigating these new waters, which hold such opportunity and promise.”

NativeEnergy, a privately held Native American energy company, is not only part of the Good And Green curriculum, but is also the Official Carbon Offset Sponsor.  Says Jenn Wood, senior marketing and sales specialist for NativeEnergy, “We are not only proud to be the official carbon offset sponsor but also part of this amazing initiative. Evidence has shown, and we believe, that businesses adopting sustainable practices and providing services that reduce global warming, significantly attract and retain market share.  Good And Green is a great program with practical solutions that businesses can easily use to enhance their own brand(s) and marketing strategies.” 

Discovery Communications’ Planet Green is the Exclusive Presenting Sponsor of Good And Green with Title Sponsors The Natural Marketing Institute, The Daily Green and Body + Soul magazine and Associate Sponsors 1% For The Planet, NatureWorks and Ketchum Public Relations.  Fast Company is the Media Sponsor, Getty Images is the Imagery Resource and NativeEnergy is the Official Carbon Offset Sponsor.

Good And Green is produced by PME Enterprises, Hartford, CT. Please visit or call 860.724.2649 x 14 for more details and to register.

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