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Green Marketing Gets Smart To Keep Up With The Demands Of Savvy Consumers Say Experts During Good And Green-The Green Marketing Conference

Hartford, Conn. – October 16, 2007--   Janesse Thaw Bruce, publisher and managing director of body + soul magazine, will give her insight into the role of aesthetics in the new green culture during Good And Green-The Green Marketing Conference, November 29-30, 2007, Chicago Cultural Center.  Good And Green is designed to teach mainstream national marketers the techniques, benefits and bottom line impact of connecting with today’s ecologically-concerned consumers through green marketing efforts. 

“Green marketing has to be beautiful, technologically efficient, and smart. Green consumers are getting more sophisticated with every passing day and green marketers will have to keep up with them to succeed.” says Bruce. “We are pleased to participate in Good And Green and to share what we have learned about speaking to green consumers,”

As more mainstream brands become eco-conscious they are realizing that reducing their environmental impact does not mean they must sacrifice meeting the needs of their consumers.  “These days, there are so many great environmentally-friendly products out there, that consumers find it isn’t only easy to be green, there's no reason not to,” says Starre Vartan, founder and editor of Eco Chick, a blog for hip, environmentally savvy young women, and Good And Green speaker. 

Vartan, also author of “Starre Power”, the fashion blog on the, continues “Instead of feeling like they have to give something up to do the eco-conscious thing, consumers now have the choice between products that both function well and look great.  So why wouldn't consumers want to choose the one that has the lowest impact?”

Good And Green attendees will have ample opportunities to connect and learn from one another through solution-based workshops, drill-down discussion groups, insightful case studies and great networking events.  

Discovery Communications’ Planet Green is the Exclusive Presenting Sponsor of Good And Green with Title Sponsors The Natural Marketing Institute, The Daily Green and Body + Soul magazine and Associate Sponsors 1% For The Planet, NatureWorks and Ketchum Public Relations.  Fast Company is the Media Sponsor, Getty Images is the Imagery Resource and NativeEnergy is the Official Carbon Offset Sponsor.

Good And Green is produced by PME Enterprises, Hartford, CT. Please visit or call 860.724.2649 x 14 for more details and to register.

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