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Autos To Ice Cream: Experts Help Brands Communicate Their Green Message To The Mainstream During Good And Green™-The Green Marketing Conference

Hartford, CT – October 10, 2008 --  “Energy. Global Warming. Food and product safety. These are the issues that grab headlines and keep people buzzing day after day, and they are green issues. Green is personal finance, it’s health, it’s food safety, it’s national security ... Green is mainstream,” says Dan Shapley, editor of The Daily  “People are hungry for solutions, and green media is where they find them.”  Shapley is one of several speakers that will be showing brands how to connect their green message with mainstream consumers at Good And Green™-The Green Marketing Conference, December 3-4, 2008, at the Chicago Cultural Center. 

Consumers are looking for brands to talk their language and discuss the issues that matter to them—helping them better understand how environmental issues affect other areas of their daily lives.  “The key to creating a natural sustainable connection for brands is to engage in a cause that has a direct link to the success of their products or services.  In our case, it was saving the honey bees — the disappearance of which threatens the existence of many of our all-natural ingredients,” says Dori Sera Bailey, director-consumer communications for Dreyer’s Grand Ice Cream. 

During Good And Green™ Sera Bailey along with Dave Chapman, partner/director of Ketchum West, will share details of Haagen-Dazs’ successful ‘Help the Honey Bees’ campaign.  Adds Sera Bailey, “Our corporate initiative quickly became an opportunity to involve our consumers in ways that not only educate and raise awareness of this environmental issue, but motivate them to get actively involved in the solution through a number of simple and easy actions.”

In its second year, Good And Green™ is designed to teach mainstream national marketers the techniques, benefits and bottom line impact of connecting with today’s ecologically-concerned consumers through green marketing efforts. Other leading marketers sharing brand insights this year come from Toshiba, Frito-Lay, Coca-Cola, USPS, Busch Gardens and GM. 

Planet Green is the Presenting Sponsor of Good And Green™. Title Sponsors include and The Natural Marketing Institute. Associate Sponsors are Ketchum Public Relations, Earthsense, Saatchi & Saatchi S, the United States Postal Service and MS&L. Hospitality Sponsors include BBMG, b.happybags, Davidoff Communications, Ecojot, The SOAP Group, Peppercom, Parducci Wines, The Martin Agency and Green Pages.  The New Product Showcase Sponsor is Ingeo from NatureWorks, LLC.   Fast Company is the Media Sponsor and is the Green Media Sponsor.  Getty Images is the Imagery Resource, NativeEnergy is the Carbon Offset Sponsor, Brita is the Official Water Sponsor and SNiPPiES is the conference Video Journalism Resource.

Good And Green is produced by PME Enterprises, Hartford, CT. Please visit or call 860.724.2649 x 14 for more details and to register.

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