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Coca-Cola, Ocean Conservancy, Busch Entertainment and National Wildlife Federation Share How Successful Partnerships Work
During Good And Green™-The Green Marketing Conference
Hartford, CT – September 23, 2008 -- Partnership marketing has emerged as a mutually-beneficial relationship between for-profit brands and not-for-profit social causes creating new opportunities and challenges for marketers looking to connect with today’s green consumer. During Good And Green™-The Green Marketing Conference, December 3-4, 2008, at the Chicago Cultural Center, a panel of top social organizations and their corporate partners will share insights into how a successful partnership can increase brand awareness and drive sales.
"This panel features an example of how international green organizations and leading, international corporate brands can create a powerful partnership that not only creates profit, but new value for their consumers and an opportunity to be a leader in making a positive impact,” says John Davidoff, managing director of Davidoff Communications who will be facilitating the panel discussion.
Panelists will include Marc Mathieu, senior vice president, global brand marketing and creative excellence for The Coca-Cola Company and Vikki N. Spruill, president and CEO of The Ocean Conservancy. Says Spruill, “Our partnership with The Coca-Cola Company is an instrumental part of our work to make our ocean healthier and more resilient by engaging people from all around the world in the effort to keep waterways clean. Because of their commitment, Ocean Conservancy is able to not only educate people about how their daily actions impact the health of the ocean, but motivate them to make a difference.”
Also part of the panel, Sheila S. Voss, corporate director, education & conservation for SeaWorld, Busch Gardens and Discovery Cove and Tony Summers, director, production & licensing for the National Wildlife Federation will reveal details of their successful relationship. “"Through its long partnership with Busch Entertainment Corporation, National Wildlife Federation has reached millions of park visitors and introduced them to our Certified Wildlife Habitat Program helping us to reach our goal of certifying 100,000 yards,” says Summers. “Choosing a partner with broad reach while sharing the similar values is an extremely important element. The partner has to be committed to the end goal as well.”
Through keynote presentations, drill-down workshop discussions and unique networking opportunities, Good And Green™ is designed to give brand leaders and marketing executives the solutions, guidance, sources and resources they need for increasing their share and maximizing marketing ROI in the green consumer space.
Planet Green is the Presenting Sponsor of Good And Green™. Title Sponsors include TheDailyGreen.com and The Natural Marketing Institute. Associate Sponsors are Ketchum Public Relations, Earthsense, Saatchi & Saatchi S, the United States Postal Service and MS&L. Hospitality Sponsors include BBMG, b.happybags, Davidoff Communications, The SOAP Group, Peppercom, Parducci Wines, The Martin Agency and Green Pages. Fast Company is the Media Sponsor and GreenBiz.com is the Green Media Sponsor. Getty Images is the Imagery Resource, NativeEnergy is the Carbon Offset Sponsor, and SNiPPiES is the conference Video Journalism Resource.
Good And Green is produced by PME Enterprises, Hartford, CT. Please visit www.goodandgreen.biz or call 860.724.2649 x 14 for more details and to register.