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From Al Gore to Wal-Mart, Matt Williams Shows Brands How To Create A Successful Sustainability Campaign During Good And Green™-The Green Marketing Conference

Hartford, CT – September 3, 2008 --   “It isn’t just creating a green campaign, it’s about ‘greening your brand from the core’,” says Matt Williams, partner/executive vice president and group planning director for The Martin Agency. Williams will be giving his insights into how brands should take a strategic approach to their green marketing efforts as the closing keynote presenter during Good And Green™-The Green Marketing Conference, December 3-4, 2008, at the Chicago Cultural Center.

“The Martin Agency has been very successful at helping marketers like UPS, Wal-Mart and Al Gore’s Alliance for Climate Protection connect with a new segment of green consumers by strengthening their green credentials and reinforcing the differentiating equity of their brands. It is this unique framework for creating sustainability efforts that I will be sharing with marketers during my Good And Green™ presentation,” says Williams.

In addition to developing the WE campaign for the Alliance for Climate Protection ( and elevating Wal-Mart to the top of green marketing success stories, The Martin Agency also works with top brands such as Discover Card, ESPN X Games and Hanes. “Matt Williams knows how to help brands motivate consumers and it is an honor to have him as our closing keynote,” says Nan McCann, president of PME® Enterprises, LLC, producers of Good And Green™. “His presentation will provide the perfect ending to our two-days of insights, content and connections and will show attendees how to turn their green marketing messages into true environmental sustainability campaigns.”

Good And Green™ provides brand leaders and marketing executives with real-world case studies, creative strategies and the resources and techniques they need to connect with today’s eco-conscious consumer.

Planet Green is the Presenting Sponsor of Good And Green™. Title Sponsors include and The Natural Marketing Institute. Associate Sponsors are Ketchum Public Relations, Earthsense, Saatchi & Saatchi S, the United States Postal Service and MS&L. Hospitality Sponsors include BBMG, b.happybags, Davidoff Communications, The SOAP Group, Peppercom, Parducci Wines, The Martin Agency and Green Pages. Fast Company is the Media Sponsor and is the Green Media Sponsor. Getty Images is the Imagery Resource, NativeEnergy is the Carbon Offset Sponsor, and SNiPPiES is the conference Video Journalism Resource.

Good And Green is produced by PME Enterprises, Hartford, CT. Please visit or call 860.724.2649 x 14 for more details and to register.

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