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What Does Sustainability Mean To Your Brand? The Natural Marketing Institute Will Explain During Pre-Conference Workshop At Good And Green™-The Green Marketing Conference

Hartford, CT – August 26, 2008 --   As one of the most significant trends in today’s marketplace, LOHAS (Lifestyles of Health and Sustainability) is creating countless opportunities and challenges for today’s brands. During Good And Green™-The Green Marketing Conference, December 3-4, 2008, at the Chicago Cultural Center, experts from The Natural Marketing Institute will give attendees a deeper appreciation for LOHAS consumers and how sustainability can mean new business for their brand.

“Consumers around the world are now doing good by going green. Companies across many industries are recognizing the shift from conventional purchase drivers to that of ethical consumerism and principled consumption,” says Steve French, managing partner of NMI. “As eco-momentum in the marketplace continues, consumers will accelerate their alignment of social beliefs and personal values with those of brands and companies. It is this mindset that will prosper the LOHAS market and make sustainability the key growth driver of long-term stakeholder and brand value for decades to come.” French, along with his colleague Gwynne Rogers, will be hosting a pre-conference workshop to help brands find success in the LOHAS marketplace.

The pre-conference workshop, which will be held on Tuesday, December 2, is open to all registered Good And Green™ attendees. “This literally is a ‘priceless’ bonus session for our audience!” says Nan McCann, president of PME Enterprises, LLC, producers of the conference. “NMI is an acclaimed leader in the LOHAS market and participating in this pre-conference event will allow brands to not only learn more about the LOHAS consumer, but also to discover new ways to distinguish their brand in today’s burgeoning health and sustainability marketplace.”

In addition to the pre-conference workshop, French will speak in a general session about how America’s 75+ million Baby Boomers are having a powerful impact on the green movement across all business categories.

Good And Green™ is the nation’s premier conference on today’s “greening” consumer market where brand leaders can find the info, insight, content and connections they need to drive sales and build share in this $500 billion market.

Planet Green is the Presenting Sponsor of Good And Green™. Title Sponsors include and The Natural Marketing Institute. Associate Sponsors are Ketchum Public Relations, Earthsense, Saatchi & Saatchi S, the United States Postal Service and MS&L. Hospitality Sponsors include BBMG, b.happybags, Davidoff Communications, The SOAP Group, Peppercom, Parducci Wines, The Martin Agency and Green Pages. Fast Company is the Media Sponsor and is the Green Media Sponsor. Getty Images is the Imagery Resource, NativeEnergy is the Carbon Offset Sponsor, and SNiPPiES is the conference Video Journalism Resource.

Good And Green is produced by PME Enterprises, Hartford, CT. Please visit or call 860.724.2649 x 14 for more details and to register.

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