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Adam Werbach Shows Brands Why Blue Is The New Green At Good And Green™-The Green Marketing Conference

Hartford, Conn. – August 05, 2008--   After sending shockwaves through the environmental movement with his 2004 speech titled “Is Environmentalism Dead?” and the 2008 follow-up address "The Birth of Blue", Adam Werbach, global chief executive officer of Saatchi & Saatchi S, has become one of the world’s premier experts in sustainability. Werbach will be sharing his vision of building a billion-person strong, consumer-based movement for sustainability from the stage of Good And Green™-The Green Marketing Conference, December 3-4, 2008, Chicago Cultural Center.

"We are witnessing green fatigue on a grand scale which is threatening the credibility—and sustainability--of the marketing industry itself," says Werbach, who at the age of 23 was elected as the youngest president ever of the Sierra Club. "Consumers are seeking something broader than a green or environmentalist solution to the myriad of problems they face in their lives and we need to find a new way of connecting sustainability to the aspirations of everyday people. Good And Green™ gives us the opportunity to explore innovative ways to motivate and inspire consumers and give them the channels to make those solutions real—in a big global way."

Werbach founded sustainability agency, Act Now, which won critical acclaim for its work with Wal-Mart and earlier this year merged with Saatchi & Saatchi to form Saatchi & Saatchi S. "Act Now’s presentation regarding Wal-Mart’s Personal Sustainability Project was one of the highest rated features from last year’s Good And Green™ event," says Nan McCann, president of PME® Enterprises, LLC, producers of the conference. "Adam is truly a visionary in this space and it is an honor to have him be a part of our program this year."

Good And Green™ is designed to provide mainstream national marketers the research, case studies, marketing insights, tools and techniques to better connect with today's ecologically-concerned consumers.

Planet Green is the Presenting Sponsor of Good And Green™. Title Sponsors include and The Natural Marketing Institute. Associate Sponsors are Ketchum Public Relations, Earthsense and Saatchi & Saatchi S. Hospitality Sponsors include BBMG, b.happybags, Davidoff Communications and The Martin Agency. Fast Company is the Media Sponsor and is the Official Green Media Sponsor.  Getty Images is the Imagery Resource, NativeEnergy is the Official Carbon Offset Sponsor, and Snippies is the conference Video Journalism Resource.

Good And Green is produced by PME Enterprises, Hartford, CT. Please visit or call 860.724.2649 x 14 for more details and to register.

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