Good And Green
Preliminary Speaker Program 7-2-08
PRE-CONFERENCE Workshop – Tuesday, December 2, 2008
Steve French, Managing Partner and Gwynne Rogers, LOHAS Business Director, The Natural Marketing Institute
PRE-CONFERENCE RECEPTION – Tuesday, December 2, 2008
TBD
DAY ONE – Wednesday, December 3, 2008
NETWORKING BREAKFAST Sponsored by B.Happy Bags
Welcome
Nan McCann, President, PME Enterprises
Steve Thomas, Planet Green, Emcee, Good And Green™
Media: Branded Entertainment Eileen O’Neill, President/General Manager, Planet Green
Keynote: “The Birth of Blue”: Adam Werbach, Global CEO, Saatchi & Saatchi S
NETWORKING BREAK Sponsored by The Natural Marketing Institute
New Research/Demographics: Steve French, Managing Partner, The Natural Marketing Institute
Case Study: Chris Chamberlin, Ketchum & Dori Sera Bailey, Haagen Dazs
Re-Using: Second Chance Toys
Workshops
1. Planet Green
2. EarthSense
3. TBD
4. TBD
NETWORKING LUNCHEON
Case Study: Carbon Offsetting Native Energy
Research Premiere: “Conscious Consumer Report Part II” Raphael Bemporad and Mitch Baranowski, Founding Partners, BBMG
NETWORKING BREAK Sponsored by BBMG
Case Study: TBD
C-Level Panel moderated by Fast Company magazine
NETWORKING & MEET THE SPEAKERS RECEPTION Sponsored by Planet Green
DAY TWO – Thursday, December 4, 2008
NETWORKING BREAKFAST
Welcome
Nan McCann, President, PME Enterprises
Steve Thomas, Planet Green
Keynote: Joel Makower, Chairman/Executive Editor, Greener World Media
Creative: “Visual Report Card on Green”, Denise Waggoner, VP Creative Research, Getty Images
NETWORKING BREAK
360 Degree Marketing/Case Study: Deborah Jones Barrow, Founder, The Daily Green.com
Workshops
1. Planet Green
2. EarthSense
3. TBD
4. TBD
NETWORKING LUNCHEON Sponsored by The Daily Green
Partnerships: “The Power of Partnership Marketing” Panel
Moderated by John Davidoff, Principal, Davidoff Communications
Closing Keynote: Matt Williams, The Martin Agency
Closing Remarks & GOOD-BYE BREAK
