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Book Reviews

Ed Begley Jr.’s Guide To Sustainable Living

By Ed Begley, Jr

Ed Begley, Jr. has devoted forty years of his life to environmentalism. During a time when being eco-friendly was not yet part of the mainstream, Begley was pushing the movement forward—showing consumers that being green was not only fun, but easy and surprisingly inexpensive. Ed’s hit television show, “Living with Ed”, and his first book, Living Like Ed, showed America an environmentalist they could relate to and his latest book, Ed Begley Jr.’s Guide To Sustainable Living, continues this approach by giving readers practical, straightforward advice and how-to guidance about greening their home and their lifestyle.

Yes, the book is for consumers, but it gives green marketing executives and brand leaders some food for thought as well. In addition to being reminded of our real mission for wanting to create more eco-friendly opportunities and products for consumers, it gives us great insight into the conversation happening with today’s consumers.   More >>

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The Eco Chick